Many of our clients ask us to help them build a brand strategy, which in their minds is the logo, the tagline, colors to attract customers, and a well-defined “difference” from the competition. Brand strategy, however, is an elusive beast!Let us break down how you can create a comprehensive brand strategy for your brand. 1....

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Social media marketing is one of the best ways to reach people from different demographics. But before you actually start marketing on social media platforms, it’s good to know some basic information. As part of our BrandLove series for Valentine’s Day 2021, we’ve put together a comprehensive guide to help you choose your social media...

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Social Media Marketing for any brand is a vast ocean – from the choice of platform, content, strategy, voice, and beyond. Whether you are just getting your feet wet for the first time or you are a pro swimmer, it’s always good to take a look at your social media strategy from time to time....

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Creating an earworm or a melody for your brand jingle can be both terrible and great. It’s awful because you’ll catch yourself humming it all over the place and won’t be able to stop. It’s great since there’ll be people singing about your brand everywhere. A repetitive melody, catchy lyrics, and some memory cues –...

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You and I both know just how much of a circus the agency world can be every single day. You wake up, check client emails, put out fires, raise urgent requests, dash off a blog, quickly put together creatives for a campaign, try and figure out why that digital ad campaign isn’t converting the way...

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