Many of our clients ask us to help them build a brand strategy, which in their minds is the logo, the tagline, colors to attract customers, and a well-defined “difference” from the competition. Brand strategy, however, is an elusive beast!Let us break down how you can create a comprehensive brand strategy for your brand. 1....

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Ever since the 1940s when the first commercial aired, the video has been a popular means of grabbing people’s attention. While some things, like the use of humor or emotions, stay constant, others see innovations like 360° videos, interactive videos, and more. So, what are the different types of video content your brand can create?...

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Social media marketing is one of the best ways to reach people from different demographics. But before you actually start marketing on social media platforms, it’s good to know some basic information. As part of our BrandLove series for Valentine’s Day 2021, we’ve put together a comprehensive guide to help you choose your social media...

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Social Media Marketing for any brand is a vast ocean – from the choice of platform, content, strategy, voice, and beyond. Whether you are just getting your feet wet for the first time or you are a pro swimmer, it’s always good to take a look at your social media strategy from time to time....

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COVID-19 has forced us into social distancing. This means that live events are out of the question for the time being. While Facebook has been enabling virtual events, gatherings, talks, and more since 2016 with Facebook Live, there’s another reason to cheer now. In a release in March this year, Facebook announced that they’d be...

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What is a CTA? A Call To Action is the nudge you give potential customers towards taking an “action” on your ad or page. From a simple “Learn More” to a more elaborate “Avail Trial Offer” – the perfect CTA can help your campaign succeed. Here, you can learn everything you need about the perfect...

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Are you a solopreneur trying your hand at social media marketing or learning how to market on social channels for your clients? There are some simple steps to creating the perfect Facebook post. Cover them all, and you’ll see better engagement for your Facebook posts. 1) Target Right First, sit down and define your audience...

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There are times at work when you’ll find yourself staring at the screen, completely confused about where your mind has been for the last 30 minutes. You might have been juggling multiple tasks, talking to several people, have at least 15 tabs open – and you are frustrated, behind on your schedule and totally stressed...

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As a writer, you are generally up for every challenge – whether long-form or short-form, creative or technical writing. But there are times when the words just won’t come to you, or the “flow” doesn’t seem right. That’s when you’ve hit a writer’s block. Most writers try to find a way around or through it...

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How many times have you been gifted a planner at the beginning of the year? Maybe you decide this is the year that you are going to nail social media marketing! If you don’t start your journey with a social media calendar, chances are you will slip up, miss a couple of posts, and suddenly,...

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