Social Media Marketing for any brand is a vast ocean – from the choice of platform, content, strategy, voice, and beyond. Whether you are just getting your feet wet for the first time or you are a pro swimmer, it’s always good to take a look at your social media strategy from time to time. So how do you show your brand some love on social media? Try these 7 simple steps to get started. If you aren’t sure how this works or would like someone to handle this part for you now, take a look at our social media packages – crafted for every business size and goal.
Show your brand some love on social media:
1) Research & Choose
In order to achieve your social media goals, you have to ask yourself some questions first. What do you want to achieve? Which platforms do your audiences use? What kind of content has worked for brands like yours? How much do you want to spend on each social media channel? Once you’ve done your research, make a list of your answers, and review them periodically. As you grow and evolve as a brand, your social media marketing style will also evolve.
2) Strategize & Plan
Once you have the answers to the above questions, you need to ensure that you address each of them to get the most out of your social media marketing. How? You create a strategy. Get your team involved, chalk out roles, make sure that everyone is on the same page. Once you have a strategy in place, break it down into actionable plans so that you will be able to execute and track.
3) Be Consistent, Original & Sincere
Now, you have a plan in place. What is the next step? Remember, your brand is your voice & personality on social media. You want to be consistent across channels and posts. This helps people identify you by your design elements, your tone, the kind of content you post. While sharing other people’s content is a great way to engage, learn and grow, you need original content as well. Don’t let your brand look like you are mirroring or imitating the competition. Lastly, stay sincere on social media. People appreciate a brand for being honest, even if you’ve messed up, and you earn major brownie points if you set things right too!
4) Engage
There’s no point in monologues unless you are at a particularly gripping point in a movie or play. When you post on social media, make sure it’s engaging. You want to hear from your followers. Take their advice, speak with them, solve their problems. This ensures that you are always in tune with your market demand and helps you get the most of your social media marketing.
5) Find Your Strengths
Now you know what your customers would want from you, do an internal survey, and see your strengths. If you can find a way to combine the two – demand and supply, while playing to your strengths, you can build a robust product or service. What’s more, when you showcase your strengths on social media, your followers know exactly what they can expect from you.
6) Stand Out
Being bold is an essential social media strategy. When you go aggressive – with your content, your product launches, your engagement, and your strengths – you stand out. When people notice you and start to look for your updates, you’ve achieved a critical social media marketing goal; that of visibility. This helps you gain your audience for your brand voice.
7) Pay Smart
When you begin to build your audience on social media, your next goal is to optimize sales. You will have to pay for your social media advertising to do this. However, it’s good to understand how to optimize your spends, rather than just divide your budget among different social media platforms. First, earmark a budget. Then, understand which of your social media platforms can help you achieve different goals. Only then can you allocate your budget smartly. In case you aren’t sure how to manage your ads effectively, Whatsapp us, and we can help you out.
You now know how to show your brand some love on social media. We’d love to see how to take this forward. If you have a startup story that you’d like to share after trying the above suggestions, we’d love to feature you on our social media pages. Write to us at startupsaturdays@mediaghar.in, and we’ll get in touch with you. Until then, spread some BrandLove!
