With social distancing, lockdowns, and pandemics fast becoming words we use several times a day, retailers are struggling to be visible to their customers. If you own a small business or are a brick-and-mortar store, chances are you might have pushed digital marketing to the backburner. It’s time to jump on the bandwagon now.
How do you make the leap though?
1) Define your brand purpose
What does your brand do? Why are you different? What value do you bring to the table? Answer these questions to make sure you have one consistent message across all the platforms you will be joining.
2) Select the products and services you want to promote
Given all the current circumstances – supply chain, delivery options, perishability, and more – opt for the products and services you want to promote online so that you can increase awareness and boost sales.
3) Describe your audience
What is the profile of people you are selling to online? Teens, kids, adults, homemakers, men – all of these are very different audiences which will mean a variety of messages, creatives, and platforms on which to speak to them.
4) Social network options
Instagram keeps it visual, Twitter keeps it brief, Facebook keeps it social, LinkedIn, professional and TikTok, funny. On what platforms would you want to post/advertise?
5) Choose a creative style
The kind of posts you showcase on digital platforms need to stay consistent as well. Do you want to be bold and stand out, or combine softer shades with wacky messaging?
6) Pick your style
Whether you are an authority on the subject or looking to your customers for leads comes out in the style you adopt. Are you a funky new-age brand or a more corporate presence? Pick your style.
Not entirely comfortable with the shift from offline to online? Don’t worry, a lot of people aren’t.
That’s just where our digital marketing packs give you a boost. Click on the WhatsApp icon, or call us on +91 8123236250, and we’ll be happy to help with any questions you have!
